Kent County Council - Drug Drive

A rather jarring cinema PIF from 2013. Rated 15 but sometimes played in front of 12A films. Description: The screen slowly zooms out of a person's face. However, it's actually a puppet. The puppet dances while drinking some water. We then cut to a black screen with a spotlight in the middle and we see the same puppet as before driving and taking drugs at the same time. Suddenly, the car crashes. causing the screen to crack like a windscreen. It then cuts to a black screen with the text "£5,000 fine" The text fades out. "Disqualification" then appears but it quickly fades out and "Inprisonment" fades in. "Serious crash" fades in. Then, the message "Don't let drugs take the driving seat" fades in along with the Kent County logo. the screen eventually cuts to black.

Cheesy Factor: The puppet-person is very unrealistic and creepy. Probably one of the most creepiest things about this advert.

Trivia: This was also played in front of 12A movies

Scare Meter: Medium to High. Thanks to the creepy puppet-person, the creepy narrator, and the screen cracking. This is one of the scariest cinema adverts ever made!